Design challenge: Zurich Insurance targeted a premium class user, while at the time they sponsored an international golf tournament. How can we present corporate insurance values in a way that is more fun and light for the future customer?
Proposed solution: Using Virtual Reality as the latest gamification format to attract people, and during the game, users will get company values as light insertions.
Design Thinking Consultation
To gain a user-centered product, we held a Design Thinking workshop with a team of designers and personnel from Zurich Innovation division. At the event, we try to dig deeper the objectives of the company and to understand more about their market. From 4 hours of workshop, we captured different types of users and simulated different ideas using paper prototyping that capture types of interfaces we assumed would comply with the objectives and the users as well.
Back to our HQ, we have done the design thinking once more to aligned client’s and user’s needs. Here we prototyped the gameplay, ergonomics, and the placement of virtual object in the game. Once again, we use cardboard and paper to validate our assumption.
In this sprint, we developed the technical aspect of the game. The game mechanics were developed using Unity 3D while we tried to build a custom golf stick controller to replace conventional gamepad. At the end of the 1st sprint, we have the working prototype of VR game and a bare metal controller built in Arduino and inertial measurement unit.
Sprint 2 – Sprint 3
It is important to balance the gameplay and the marketing content so that it could answer client’s need in introducing Zurich Insurance’s products line-up. So our focus in 2nd and 3rd sprint were to develop more balanced gameplay while refining our custom golf controller to add immersion in the game.
4. Extended Overview:
b. Tools of Trade:
#DesignThinking #Scrum #Unity #SamsungGearVR #Arduino #Rhinoceros3D